How We Create It

Our simple, yet edgy apparel is designed in-house and manufactured in India by a Fair Trade certified company & all our products are GOTS (Global Organic Textile Standard) approved. Our cotton is sourced from Chetna Organic, a factory adhering to Fair Trade principles ensuring proper conditions and justice for workers. Water based eco-friendly dyes containing non-toxic chemicals are used tastefully in a visual language unique to our products. From the yarn to pattern making, sampling, printing, cutting, stitching and finally packing, every step is done under one roof with the help of a wonderful workforce.

Fair-trade ensures a respect for the social, economic and labour rights of farmers and workers along the entire supply chain. It encourages sustainable farming practices, protects the environment and improves the quality of health and well being for farmers and workers.

Buy simple, buy organic.

GOTS is the “green” standard to which Organic Cotton Textiles are produced. GOTS defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.