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What We Create


Organic is of the essence for us and our world. Besides the quality-of-life benefits from organic cotton, the quality of clothing produced from organic cotton is also substantially higher. Organic cotton isn’t just softer to the touch; it contains zero chemicals, making it a superior fabric for allergies and sensitive skin. It is an excellent absorbent material, yet is very breathable. Higher quality fabric means higher durability, which is a vital component of sustainability. And because the longer you use it, the less stuff you need. Less is more!

Organic cotton represents a return to safe and sustainable practices. It is grown with natural fertilizers and is free from toxic chemicals. Organic farmers use biologically-based, rather than chemically-dependent growing systems to raise crops. Organic production systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. By producing apparel made from organic cotton, we save the earth from almost 1/3 of a pound of harmful chemicals per garment.

Staying true to our ethos, we have fashioned a collection with our painstaking attention to detail, creating clothes that are for fun-loving people who care about themselves and  care about the impact they have on the world around them.



Our simple, yet edgy apparel is designed in-house and manufactured in India by a Fair Trade certified company & all our products are GOTS (Global Organic Textile Standard) approved. Our cotton is sourced from Chetna Organic, a factory adhering to Fair Trade principles ensuring proper conditions and justice for workers. Water based eco-friendly dyes containing non-toxic chemicals are used tastefully in a visual language unique to our products. From the yarn to pattern making, sampling, printing, cutting, stitching and finally packing, every step is done under one roof with the help of a wonderful workforce.

Fair-trade ensures a respect for the social, economic and labour rights of farmers and workers along the entire supply chain. It encourages sustainable farming practices, protects the environment and improves the quality of health and well being for farmers and workers.

Buy simple, buy organic.

GOTS is the “green” standard to which Organic Cotton Textiles are produced. GOTS defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.