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Who We Are


Our Story

When New Delhi-based Stretchery founders Jeenie Madan and Nirali Mehta met, they had wildly different approaches to fashion, and life in general. Jeenie, is an innovative entrepreneur and Nirali, is a passionate designer. One day, the ever-present undercurrent of challenging themselves took over and blossomed into a shared vision: Bringing people the experience of feeling good outside while they work towards feeling good inside. The seed had been sown to create fun clothing for all those who lead an active life by combining comfort & style by using natural & sustainable design! And after lots of caffeine-fueled phone sessions discussing their inspirations while huddled up in their tiny room, Stretchery was born: the brainchild of two friends combining all the quirks of their unique talents. 

At Stretchery, we aim to make fashion meet fitness, making people more sensitive towards right clothing but also towards the environmental impact. We are proud to offer organic and sustainable fitness wear to our customers, with in-house designed eco-friendly, fair produce using 100% Organic Cotton. 

Our sustainable business practice is reflected in our mission: “Comfort to help you breathe easy, Style so you can flaunt it, and in line with your Conscience.”

We want to be the reason for your STRETCH!